Prepared by Firefly Software
Three visual directions for the A-Team Gutters website. Choose the direction that best represents the brand.
We surveyed every significant gutter contractor serving Pierce and King County. Three patterns dominate: red and navy (CR Gutters owns this), orange (Gutter Shutter franchise territory), and bright builder-blue (generic, template-feeling). These palettes are national contractor conventions — they could sell gutters in Phoenix or Atlanta and nobody would notice.
The gap: no competitor in this market is working with a palette that feels specifically Pacific Northwest. The rain-country context that makes gutters critical infrastructure here is the same context that gives A-Team a visual story no one else is telling. All three options below emerge from this strategic foundation — rooted in place, differentiated from every active competitor.
Option 1
Uncontested territory. No Pierce or King County competitor uses green.
Deep forest green anchored by rain blue — Douglas fir, the Cascades, the canopy lining every Bonney Lake street. The palette maps directly to the landscape and the product's function: moving water away from structures.
For a client willing to own a distinctive identity and stand out on first impression.
Option 2
Blue done right. Deeper and richer than any competitor's template default.
The color of Puget Sound on an overcast morning — not a software product's CTA button. Paired with slate and sky blue, it reads as water, weather, and infrastructure.
For a client who prioritizes professional credibility and trust over visual surprise.
Option 3
Logo-faithful. The site becomes a direct extension of the existing brand mark.
Black and silver with disciplined red — the aluminum product, the tools of the trade. Red appears in exactly two places: CTA and tagline. More, and it drifts toward gaming aesthetics.
For a client invested in their existing logo identity. Highest risk, highest reward.
Option 1: Forest + Rain occupies completely uncontested visual territory in the local market. Options 2 and 3 are differentiated from the competition, but both have partial neighbors — Rain + Slate lives in blue-adjacent territory, and A-Team Classic shares the dark/bold space with general contractor convention even if it does it better.
Forest + Rain has no neighbor. The palette is ownable, rooted in the specific landscape of the service area, and scales naturally to the brand story A-Team can tell: 30 years of experience, family-run, Bonney Lake-based — the kind of company that knows this stretch of the PNW the way the fir trees do.